Modern Growth Stack 2024
Modern Growth Stack 2024
Modern Growth Stack 2024

The Challenge & How Umoh Solved It

Held on July 31 at COEX, MGS 2024 was one of Korea’s most content-rich marketing conferences of the year:

12 key topics, 57 speakers, 35 sessions.

But despite the scale, attendees were left asking:

Who else is coming? And how do I actually connect?

  1. No Visibility into Other Attendees

  2. Missed Business Opportunities

  3. No Owned Channel for Post-Event Follow-Up

Umoh turned a one-way conference into a two-way marketplace.

  • All attendees created a digital profile pre-event—including company, role, and interest areas

  • A networking hub gave both guests and hosts visibility into the room

  • Business-minded attendees used Umoh to schedule meetings and share their profile links directly on LinkedIn

  • Hosts could view segment-level participation metrics in real-time and follow up via owned CRM flows

For 2025, AB180 fully expanded their use of Umoh—from landing page and ticketing to full matchmaking and post-event attribution.

2025 MGS X Umoh: https://mgs2025.umoh.io

Key Outcomes

Result

Why it Matters

🔎 Attendee visibility unlocked

Guests didn’t just attend—they connected and prospected

💼 Sales opportunities generated

Several attendees secured follow-up leads directly through Umoh

🧩 Full-funnel integration for 2025

Ticketing → Check-in → Networking → Reporting, all on Umoh


The Challenge & How Umoh Solved It

Held on July 31 at COEX, MGS 2024 was one of Korea’s most content-rich marketing conferences of the year:

12 key topics, 57 speakers, 35 sessions.

But despite the scale, attendees were left asking:

Who else is coming? And how do I actually connect?

  1. No Visibility into Other Attendees

  2. Missed Business Opportunities

  3. No Owned Channel for Post-Event Follow-Up

Umoh turned a one-way conference into a two-way marketplace.

  • All attendees created a digital profile pre-event—including company, role, and interest areas

  • A networking hub gave both guests and hosts visibility into the room

  • Business-minded attendees used Umoh to schedule meetings and share their profile links directly on LinkedIn

  • Hosts could view segment-level participation metrics in real-time and follow up via owned CRM flows

For 2025, AB180 fully expanded their use of Umoh—from landing page and ticketing to full matchmaking and post-event attribution.

2025 MGS X Umoh: https://mgs2025.umoh.io

Key Outcomes

Result

Why it Matters

🔎 Attendee visibility unlocked

Guests didn’t just attend—they connected and prospected

💼 Sales opportunities generated

Several attendees secured follow-up leads directly through Umoh

🧩 Full-funnel integration for 2025

Ticketing → Check-in → Networking → Reporting, all on Umoh


The Challenge & How Umoh Solved It

Held on July 31 at COEX, MGS 2024 was one of Korea’s most content-rich marketing conferences of the year:

12 key topics, 57 speakers, 35 sessions.

But despite the scale, attendees were left asking:

Who else is coming? And how do I actually connect?

  1. No Visibility into Other Attendees

  2. Missed Business Opportunities

  3. No Owned Channel for Post-Event Follow-Up

Umoh turned a one-way conference into a two-way marketplace.

  • All attendees created a digital profile pre-event—including company, role, and interest areas

  • A networking hub gave both guests and hosts visibility into the room

  • Business-minded attendees used Umoh to schedule meetings and share their profile links directly on LinkedIn

  • Hosts could view segment-level participation metrics in real-time and follow up via owned CRM flows

For 2025, AB180 fully expanded their use of Umoh—from landing page and ticketing to full matchmaking and post-event attribution.

2025 MGS X Umoh: https://mgs2025.umoh.io

Key Outcomes

Result

Why it Matters

🔎 Attendee visibility unlocked

Guests didn’t just attend—they connected and prospected

💼 Sales opportunities generated

Several attendees secured follow-up leads directly through Umoh

🧩 Full-funnel integration for 2025

Ticketing → Check-in → Networking → Reporting, all on Umoh


Event Snapshot

Date & Venue

July 31, 2024 · COEX, Seoul, South Korea

Organizer

Attendance

≈ 1,000 marketers

Umoh Service Scope

Business Networking Platform

From strategy to check-in:

unlock end-to-end growth with umoh

Minimal change, maximum momentum.

Splab Inc.

대표자 : 선민승

사업자등록번호 : 736-81-02391ㅣ통신판매업 : 2024-서울관악-0768

02-1600-4138

help@splab.dev

4th Floor, Yeoksam-ro 175, Gangnam-gu, Seoul, South Korea

Terms of Service

Privacy Policy

Copyright ⓒ 2023 Splab Inc. All rights reserved.

Splab Inc.

대표자 : 선민승

사업자등록번호 : 736-81-02391ㅣ통신판매업 : 2024-서울관악-0768

02-1600-4138

help@splab.dev

4th Floor, Yeoksam-ro 175, Gangnam-gu, Seoul, South Korea

Terms of Service

Privacy Policy

Copyright ⓒ 2023 Splab Inc. All rights reserved.

From strategy to check-in:

unlock end-to-end growth with umoh

Minimal change, maximum momentum.

English

Sign In

English

Sign In

English

Splab Inc.

대표자 : 선민승

사업자등록번호 : 736-81-02391ㅣ통신판매업 : 2024-서울관악-0768

02-1600-4138

help@splab.dev

4th Floor, Yeoksam-ro 175, Gangnam-gu, Seoul, South Korea

Terms of Service

Privacy Policy

Copyright ⓒ 2023 Splab Inc. All rights reserved.

Splab Inc.

대표자 : 선민승

사업자등록번호 : 736-81-02391ㅣ통신판매업 : 2024-서울관악-0768

02-1600-4138

help@splab.dev

4th Floor, Yeoksam-ro 175, Gangnam-gu, Seoul, South Korea

Terms of Service

Privacy Policy

Copyright ⓒ 2023 Splab Inc. All rights reserved.

From strategy to check-in:

unlock end-to-end growth with umoh

Minimal change, maximum momentum.