The Challenge & How Umoh Solved It
Held on July 31 at COEX, MGS 2024 was one of Korea’s most content-rich marketing conferences of the year:
12 key topics, 57 speakers, 35 sessions.
But despite the scale, attendees were left asking:
Who else is coming? And how do I actually connect?
No Visibility into Other Attendees
Missed Business Opportunities
No Owned Channel for Post-Event Follow-Up
Umoh turned a one-way conference into a two-way marketplace.
All attendees created a digital profile pre-event—including company, role, and interest areas
A networking hub gave both guests and hosts visibility into the room
Business-minded attendees used Umoh to schedule meetings and share their profile links directly on LinkedIn
Hosts could view segment-level participation metrics in real-time and follow up via owned CRM flows
For 2025, AB180 fully expanded their use of Umoh—from landing page and ticketing to full matchmaking and post-event attribution.
2025 MGS X Umoh: https://mgs2025.umoh.io
Key Outcomes
Result | Why it Matters |
|---|---|
🔎 Attendee visibility unlocked | Guests didn’t just attend—they connected and prospected |
💼 Sales opportunities generated | Several attendees secured follow-up leads directly through Umoh |
🧩 Full-funnel integration for 2025 | Ticketing → Check-in → Networking → Reporting, all on Umoh |
The Challenge & How Umoh Solved It
Held on July 31 at COEX, MGS 2024 was one of Korea’s most content-rich marketing conferences of the year:
12 key topics, 57 speakers, 35 sessions.
But despite the scale, attendees were left asking:
Who else is coming? And how do I actually connect?
No Visibility into Other Attendees
Missed Business Opportunities
No Owned Channel for Post-Event Follow-Up
Umoh turned a one-way conference into a two-way marketplace.
All attendees created a digital profile pre-event—including company, role, and interest areas
A networking hub gave both guests and hosts visibility into the room
Business-minded attendees used Umoh to schedule meetings and share their profile links directly on LinkedIn
Hosts could view segment-level participation metrics in real-time and follow up via owned CRM flows
For 2025, AB180 fully expanded their use of Umoh—from landing page and ticketing to full matchmaking and post-event attribution.
2025 MGS X Umoh: https://mgs2025.umoh.io
Key Outcomes
Result | Why it Matters |
|---|---|
🔎 Attendee visibility unlocked | Guests didn’t just attend—they connected and prospected |
💼 Sales opportunities generated | Several attendees secured follow-up leads directly through Umoh |
🧩 Full-funnel integration for 2025 | Ticketing → Check-in → Networking → Reporting, all on Umoh |
The Challenge & How Umoh Solved It
Held on July 31 at COEX, MGS 2024 was one of Korea’s most content-rich marketing conferences of the year:
12 key topics, 57 speakers, 35 sessions.
But despite the scale, attendees were left asking:
Who else is coming? And how do I actually connect?
No Visibility into Other Attendees
Missed Business Opportunities
No Owned Channel for Post-Event Follow-Up
Umoh turned a one-way conference into a two-way marketplace.
All attendees created a digital profile pre-event—including company, role, and interest areas
A networking hub gave both guests and hosts visibility into the room
Business-minded attendees used Umoh to schedule meetings and share their profile links directly on LinkedIn
Hosts could view segment-level participation metrics in real-time and follow up via owned CRM flows
For 2025, AB180 fully expanded their use of Umoh—from landing page and ticketing to full matchmaking and post-event attribution.
2025 MGS X Umoh: https://mgs2025.umoh.io
Key Outcomes
Result | Why it Matters |
|---|---|
🔎 Attendee visibility unlocked | Guests didn’t just attend—they connected and prospected |
💼 Sales opportunities generated | Several attendees secured follow-up leads directly through Umoh |
🧩 Full-funnel integration for 2025 | Ticketing → Check-in → Networking → Reporting, all on Umoh |
Event Snapshot
Date & Venue
July 31, 2024 · COEX, Seoul, South Korea
Organizer
Attendance
≈ 1,000 marketers
Umoh Service Scope
Business Networking Platform
From strategy to check-in:
unlock end-to-end growth with umoh
Minimal change, maximum momentum.
From strategy to check-in:
unlock end-to-end growth with umoh
Minimal change, maximum momentum.
From strategy to check-in:
unlock end-to-end growth with umoh
Minimal change, maximum momentum.