The Challenge & How umoh Solved It

KGC had an engaged—but scattered—audience: five years of registration records sat in disconnected spreadsheets and ticket platforms, while this year’s growth target called for both higher-value repeat buyers and net-new prospects. Manual list building and generic blasts risked wasting budget on the wrong people.

Umoh stepped in with a two-pronged, data-driven approach:

• Collect & Analyze – We consolidated last-year registration logs, mapped purchase history, and surfaced a “loyal attendee” segment (≥ 3 previous purchases). Trend analysis revealed when they buy, what they spend, and which content tracks trigger upgrades.

• Personalzed Inbound Campaigns – Using those insights, we built segmented email journeys that spoke directly to loyalists’ interests (advanced workshops, alumni pricing), while nudging mid-funnel contacts with early-bird bundles.

• Automated LinkedIn Outreach – For net-new leads, Umoh’s bot pulled fresh prospects straight from followers of the official KGC LinkedIn page, then ran a fully automated connect–message–follow-up sequence.

• Real-time Attribution – Every sale—whether email or LinkedIn sourced—looped back into the dashboard, letting marketing double-down on what converted fastest.

Key Outcomes