When KOOM Festival 2025 opened its doors at Brooklyn’s Duggal Greenhouse, it wasn’t just another event—it was a living, breathing celebration of the Korean founder community.

But behind the vibrant stages and packed conference halls was a logistical puzzle: how do you move more than 3,000 people a day through multiple venues, ticket types, and overlapping schedules—without a single delay?

That’s the challenge United Korean Founders brought to Umoh.

And together, they turned one of the largest Korean festivals in the U.S. into a masterclass in event efficiency.

Turning a multi-day festival into a seamless experience

As KOOM Festival expanded into a three-day hybrid event—combining daytime conferences with nighttime concerts—the operational load multiplied. Attendees weren’t just arriving once. They were checking in repeatedly across sessions, zones, and ticket tiers.

Manual coordination meant risk: long lines, missed sessions, and inconsistent data. The organizers needed a tech-powered registration and entry system that could handle scale without sacrificing experience.

That’s where Umoh came in! Not just as a software vendor, but as an onsite operations partner.

Building a system where everything just worked

From planning to execution, Umoh managed every touchpoint of the attendee journey.

• Unified registration flow: A single entry point for both conference and concert tickets, integrating Eventbrite imports seamlessly into Umoh’s native platform.

• Onsite operations: Volunteer scheduling, queue design, and check-in booth setup—all optimized so attendees received their badges within seconds.

• Hardware automation: Real-time QR scanning and badge printing powered by Umoh’s software processed over 7,000 check-ins in three days.

• Live dashboards: Continuous monitoring of traffic by hour and zone enabled the team to dynamically adjust staffing and minimize congestion.

Every piece worked together like clockwork—each scan, print, and line movement feeding live data back to the control dashboard.

The results spoke for themselves

In just one weekend, Umoh helped KOOM Festival 2025 redefine what a large-scale cultural event could look like when powered by the right system.

• 7,000+ attendees checked in with zero delays

• Queue times dropped by up to 60%, creating a calmer, safer flow

• Cross-platform flexibility allowed Eventbrite users and Umoh-native registrants to move through the same unified system effortlessly

“Umoh made what could’ve been chaos feel effortless.

From QR check-in to badge printing, everything just worked—and thousands of attendees moved through smoothly.”

— United Korean Founders, KOOM Festival Organizing Team

What KOOM Festival 2025 proved about modern event operations

The success of KOOM Festival 2025 wasn’t just about logistics. It was about empowering human connection through seamless systems.

By bridging technology and on-site execution, Umoh helped transform a potential operational bottleneck into an invisible, frictionless process—one that let people focus on what they came for: celebrating innovation, culture, and community.

KOOM Festival 2025 showed that when technology fades into the background, experience shines brighter.

✉️ Ready to make your next event seamless?

Umoh helps event teams turn complex logistics into smooth, data-driven experiences. Whether you’re hosting a startup summit, music festival, or global conference, our platform and onsite experts work together to deliver check-ins that just work.